Single
The Look of Love is the softer, more wounded corner of the Who’s That Girl soundtrack campaign. Released as the third Madonna single from the project, it moves away from the bright Latin-pop sparkle of Who’s That Girl and the dance charge of Causing a Commotion, settling instead into something slower, more cinematic and emotionally exposed. Written and produced with Patrick Leonard, the song gives the soundtrack its still point: a ballad shaped by disappointment, distance and the kind of romantic clarity that arrives a little too late.

Title: The Look of Love
Artist: Madonna
From: Who’s That Girl: Original Motion Picture Soundtrack
Released: 30 November 1987
Label: Sire / Warner Bros.
Format: Single
B-side: I Know It
Written by: Madonna and Patrick Leonard
Produced by: Madonna and Patrick Leonard
Associated film: Who’s That Girl
Chart note: Reached the UK Top 10
As a single, The Look of Love is easy to understate, but that restraint is exactly what gives it weight. It shows Madonna in one of her early dramatic ballad modes, using atmosphere rather than spectacle to carry the emotion. Within the Who’s That Girl era, it works as the moment where the comic energy drops away and something more fragile appears beneath the surface. It may not have the instant pop recognition of the title track, but in the MLVC timeline it remains one of Madonna’s most elegant soundtrack singles: cool, bruised and quietly cinematic.
Visuals
The visual world of The Look of Love draws directly from Who’s That Girl, using film imagery rather than building a separate music-video identity. That gives the single a more cinematic texture, tying the song to Nikki Finn’s emotional arc and the film’s romantic uncertainty. Where the wider campaign is bright, comic and kinetic, The Look of Love feels more suspended: Madonna less as pop instigator and more as screen figure, caught in the ache between performance and feeling.